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Creating Sustainable Success in the 21st Century

Posted by: In: From the Fellowship 28 Jul 2013 Comments: 0 Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

by Dr. David Robinson



The best indicator of sustainable success is when organizations no longer talk about change, create plans for change, but make needed changes and view change as a way of life.  I am not talking about changing the values or mission but changing the systems, structures and policies that keep you locked in the present, at best, or the past, at worst.



Great leaders reward team members who set goals for significant, sustainable and positive change.  Lagers and resisters must not set the performance standard and determine the focus or results.  Short-term results without sustainability may heighten the excitement and stir passion, but without sustaining positive results, the letdown may be hard to overcome.


Sustainability is the only way to create long-term value and connection between team goals and the assigned task.  Integrating positive sustainability into any organization is never easy – given the pressure on most leaders to deliver short-term gains.


Significant changes do not happen overnight.  On average, it takes two to three years to achieve change that is healthy and sustainable.  Leaders must be patient, willing and able to swim upstream until significant change has produced the desired results.


Collaboration between cooperating alliances is the only way to sustain significant change in today’s global marketplace.  These alliances create the critical mass required for any successful, significant and sustainable change.  Critical mass changes the rules and results for any game or endeavor.


The world of major, vertically integrated institutions is fading fast in the face of globalization, technology that virtually connects individuals, communities and economic centers worldwide.  Public access to information and real-time communication enables individuals and organizations to be seen in ways never before imaginable.


This transparency demands greater responsibility and accountability.  The ability to offer instant feedback requires a new level of sensitivity and communication by those who want to provide significant and sustainable results in the future, regardless whether you are a Fortune 500 Company, Non-Profit or a church.

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